Converting pharmacy traffic into a bigger front-of-store shopping basket.
A customer’s in-store journey may start at the pharmacy, but getting and staying healthy requires products from nearly every aisle.
Now, as chain drug store closures have created a surge in traffic for in-store pharmacies, grocers have a new opportunity to increase front-of-store sales and build loyalty.
MedEmpower Fuel integrates details of the member’s health and medical history, medications, lifestyle, diet and preferences into an intuitive mobile app. While customers are at your pharmacy, Fuel sends personalized recommendations to their mobile device for front-of-store products based on their health needs.